| Acronym |
Explanation |
| . |
. |
| Keyword |
The keywords you choose are the terms or phrases you want to prompt your ad to appear. For example, if you deliver fresh flowers, you can use “fresh flower delivery” as a keyword in your AdWords campaign. When a Google user enters “fresh flower delivery” in a Google search, your ad could appear next to the search results. |
| . |
. |
Placement
|
Like keywords, placements are another way for you to control where your ads appear. A placement is usually a website where you’d like your ad to appear. For example, if you select www.example.com/sports as a placement, your ad could appear on that site.
|
| . |
. |
| SMO |
The easiest way to think about SMO is that it’s similar to Search Engine Optimisation, but for social media websites instead of search engines. In SEO the goal is to tailor your website’s content so that it is most recognisable to sites like Google, Yahoo! and Bing, and as a result your site ranks highly for relevant search phrases. With Social Media Optimisation, this is similar realisation where your Facebook, Twitter and LinkedIn and other Social marketing feeds are fully optimised and geared up to provide you with the best exposure for your online business.
|
| . |
. |
